Schweppes runs curated music playlists on YouTube, the kind people put on in the background and leave running while they work, cook or just exist. Those sessions needed a visual world behind the music, not a video competing with it.
So the brief was less about grabbing attention and more about holding it gently, for as long as each playlist happens to run. Three looping illustrated worlds, one for each part of the day (Day, Afternoon and Night), each one stretched to fit that day part's own playlist, whatever length it turns out to be.
We built three looping illustrations, one for each time of day, each designed to be stretched to match a playlist's runtime rather than locked to a single fixed length. Giant lemons, rosemary sprigs, elderflowers and mixology props drift slowly through color, closer to a lava lamp than an ad.
The loop point is invisible on purpose, however long the playlist ends up running. Whether someone is listening for twenty minutes or two hours, they should never clock the moment it repeats. The whole thing sits just far enough into the background that the music stays in front.
Want to work with us? Get in touch at inquire@intermitente.co