Tá na área is a popular sports program in Brazil that was in need of a complete rebranding. The goal was to update the visual identity and communication of the program in line with changes in content and format.
To accomplish this, we worked closely with the Tá na área team to understand the changes they wanted to make to the program. They wanted the new identity to have a more youthful and modern feel, with a greater focus on entertainment. They also wanted to incorporate more humor and connect with their audience through memes, influencer participation, audience interactions, and internet-focused segments.
When it came to the visual solution for the program, we created an intermedia trip through the intergalactic universe of memes, gifs, posts, and ultimate goofiness on WhatsApp.
We wanted to create a brand that reflected the energetic and fun spirit of the program, and that would connect with its target audience.
We wanted to create a brand that reflected the energetic and fun spirit of the program, and that would connect with its target audience.
Tá na Área chases the freshest sporty goofiness on the internet for you. With this wacky and entertaining take on sports content, the show was sure to stand out from the competition.
For the background screen, we proposed a more dynamic scenario that followed the brief, always with a focus on the topics being discussed and always serving as support for the presenters.
The aim was to create an immersive and dynamic environment that would complement the presentation and provide an extra layer of interest and excitement for the audience.
Featuring eye-catching graphics, animations, and relevant imagery related to the topics being discussed.
