The challenge
Tá na Área is a popular sports programme in Brazil that needed a complete visual overhaul. The format was evolving: more entertainment, more humour, more internet culture. Memes, influencer segments, audience interaction, WhatsApp moments.
The challenge was to create an identity that felt as unpredictable and alive as the content itself — without losing the sporting credibility the programme had built over years.
The Vision
We took the brief literally: build an identity that lives on the internet. The visual language pulls directly from the world of memes, GIFs, WhatsApp forwards, and the specific chaos of Brazilian online sports culture.
For the set design, we proposed a dynamic background environment that reacts to the topics being discussed — replacing static backdrops with an immersive, ever-changing visual layer that supports the presenters rather than competing with them.
The result is a brand that feels genuinely native to digital culture — energetic, irreverent, and recognisably itself.
For the background screen, we proposed a more dynamic scenario that followed the brief, always with a focus on the topics being discussed and always serving as support for the presenters.
The aim was to create an immersive and dynamic environment that would complement the presentation and provide an extra layer of interest and excitement for the audience.
Featuring eye-catching graphics, animations, and relevant imagery related to the topics being discussed.
