The Challenge
SporTV’s Fechamento required a visual identity that could organize a massive flow of information—stats, highlights, and debates—without losing aesthetic elegance. The goal was to move away from traditional "flat" sports graphics into a more immersive, 3D-driven environment.
The Vision
We built the entire identity around a Tactile Grid System. By using spheres as the core unit of design, we created a physics-based world where data feels tangible. Whether it's a scoreboard or a player profile, every element follows a consistent logic of depth, light, and movement.
Each ball represents a match, each movement a goal, forming a dynamic panel that translates the intensity of the round into a clear and engaging experience — a meeting place where everything unfolds in real time.
Moodboard
Design Assets
