The new Sunday show on SporTV needed to close the Brasileirão round in a way that felt both relevant and light, bringing together the scattered broadcasts into one place and aligned with the channel’s identity. In partnership with the channel, we developed a visual narrative called the Painel da Bola: a living system built on concentric circles that attract, connect, and organize the championship’s story. Each ball represents a match, each movement a goal, forming a dynamic panel that translates the intensity of the round into a clear and engaging experience — a meeting place where everything unfolds in real time.
Moodboard
Storyboard
Design Assets
