The Challenge
In collaboration with TV Educa Bahia, we were tasked with developing an On-Air identity that resonates with the fast-paced, digital-first mindset of today’s youth. Creating an effective visual language for educational content is a complex challenge; the goal was to strip away the "institutional" coldness and replace it with something that feels native to the platforms where young viewers already spend their time.
The Vision
Our solution moved away from traditional educational tropes, embracing a bold, comedic, and irreverent approach to knowledge. By blending relatable everyday scenarios with pop culture references and current events, we transformed the learning material into high-engagement content.
The core concept features a "remix" culture aesthetic—an unexpected repurposing of historical and scientific icons. Imagine Sir Isaac Newton in pixelated sunglasses, eating an apple while riding a motorcycle. This unique blend of surrealism and humor ensures the brand stands out in a crowded media landscape, proving that educational content can be as vibrant and "meme-ready" as the internet itself.
ON AIR REEL
ANIMATIONS 15"
