In collaboration with TV EDUCA BAHIA, we developed it's On Air which reflects the current mindset of the youth towards information.
Creating an effective visual identity for educational content can be a challenging task, particularly when trying to appeal to today's youth. Our solution was the use of relatable scenarios, pop culture references, and current events can help to make the material more interesting and engaging for the young viewers.
The concept features a comedic approach to reinterpreting and repurposing content, with a unique blend of elements - such as Newton wearing pixelated sunglasses eating an apple while riding a motorcycle - that make it stand out from the rest.
ON AIR REEL
ANIMATIONS 15"
