The Challenge
GNT has long been a cultural beacon for women’s content in Brazil, representing diversity and setting trends for decades.
However, the landscape of 2024 demanded a transformation to ensure this legacy remained resonant in a fragmented, digital-first world. The brand needed to evolve from a traditional television channel into a sanctuary for all women—a space where they can learn, gossip, and relax after a long day.
The challenge lay in modernising this heritage while providing the in-house team with a scalable system capable of maintaining consistency across all 24/7 broadcast and digital touchpoints.
The Vision
Our partnership began at the conceptual stage, where we joined forces with the in-house team to develop a cohesive design language reflecting the brand's multifaceted personality. Moving beyond mere aesthetics, Intermitente acted as the architects of the network’s motion behavior. We translated GNT’s heritage into a systematic motion DNA, animating the entire suite of visual assets—from navigational bugs to complex promo packages—ensuring every element followed a strict logic of movement and hierarchy.
To empower the network for years to come, we engineered a robust technical infrastructure. This included building custom automation files for the ON-AIR package and defining rigorous brand guidelines within a comprehensive Brand Book. By bridging the gap between creative vision and operational reality, we delivered a seamless, adaptable system that ensures brand consistency across both broadcast and digital platforms.
GNT is now lighter, more enjoyable, and uncomplicated. It's a space to share our struggles, reveal our vulnerabilities, and, whenever possible, laugh about it all. Or cry too, why not? A place to relax, let loose, chat away, and do whatever you like!
GNT. Your place.
