As a brand, GNT became a beacon for women's content, representing their diversity and setting trends in society. And in 2024, the brand went through a full rebranding aiming to keep that legacy going.
Now more than ever, GNT belongs to all women, A place to have fun, learn, gossip and relax after a long, hard day.
We collaborated closely with the in-house team to bring their rebrand to life—starting from concept development and refining the core motion theory to crafting a cohesive motion design language. Our role extended to building automation files for the ON-AIR package, defining brand guidelines, and delivering a comprehensive brand book with clear rules. Additionally, we ensured consistency across all digital assets, providing a seamless and adaptable system for future use.
GNT is now lighter, more enjoyable, and uncomplicated. It's a space to share our struggles, reveal our vulnerabilities, and, whenever possible, laugh about it all. Or cry too, why not? A place to relax, let loose, chat away, and do whatever you like!
GNT. Your place.
