TVE wanted to position itself as the television channel that best represents and strengthens the diversity of the state of Bahia and its population, and to do so, challenged us to create a visual and sound identity that had the ability to present and represent Bahia in all its magnitude, showcasing its diversity and cultural relevance to Brazil.
BRAND VIDEO 30"
As a public television station, from educational programming to entertainment, TVE believes it is their responsibility to reflect the diverse voices and perspectives of the community.
One way to convey this is by utilizing the concept of force as a unifying element throughout its content, represented in the use of saturated colors, bold typography, and dynamic image treatments.
BRAND PROMOS 30"
LOGO ANIMATIONS 10"
After completing the channel's branding project, we produced the visual package for 16 programs.
We aimed for a balance between consistency with the overall identity and the individuality of each program.
PROGRAM IDENTITY REEL
