The Challenge
TVE Bahia is more than a television station; it is a vital organ of public interest and cultural preservation. The challenge was to modernize its entire visual infrastructure without losing the "warmth" and organic essence of the Bahian soul. The network needed a system that could unify its vast array of sub-brands—ranging from educational content to cinematic arts—under a single, recognizable, and deeply human visual language.
BRAND VIDEO 30"
The Vision
Our vision was to unify TVE Bahia’s identity through the concept of Visual Force. We translated the region’s intensity into a cohesive design language defined by saturated colors, bold typography, and high-impact image treatments.
Intermitente led the overall Art and Creative Direction, bridging the gap between raw cultural energy and sophisticated motion design. To ensure total authenticity, we collaborated closely with a local production team in Bahia to capture the custom imagery that serves as the heartbeat of the brand. By anchoring our creative direction in these high-contrast visuals, we created a powerful, modern ecosystem that honors the network’s legacy while commanding attention across all digital and broadcast platforms.
BRAND PROMOS 30"
LOGO ANIMATIONS 10"
Scaling the Identity: A 16-Program Visual Ecosystem
Following the successful delivery of the master brand, we produced the visual packages for 16 individual programs. Our strategic goal was to maintain a delicate balance: ensuring absolute consistency with the network’s overarching identity while allowing the unique personality and "force" of each program to shine through.
PROGRAM IDENTITY REEL
